The emergence of NGU Business and Worktoolcenter

Smart entrepreneurship with Burhan Oruc

Are you working in the Eindhoven entrepreneur world? Then you’ve surely heard of Burhan Oruc. Oruc is the owner of NGU Business, does business with heart and soul and his ambitions have no limit. The subject of studies and diploma’s is better kept out of the picture. But then what is his entrepreneurship secret? “Working hard, constantly keeping up with the innovations in the market and making use of the chances within the market.” Oruc’s company grew from a phone repair center to a worldwide, service-orientated purchase platform.

From phone repairs to a platform for complete solutions

Oruc comes from a restaurant family. Since he was young he has been working in the restaurant industry of his father at the Stratumseind. Going to school wasn’t really his thing. Working and earning money went first for young Oruc. When he was 16 he was already in the telecom industry. With his RepairCenter.EU he repaired smartphones of consumers. Later by suggestion from the consumers, he went to work at their employers. That was then expanded to repairing tablets, laptops and also selling devices. “I went to companies with my box of tools. There I could repair employees’ phones based on appointments. Apparently I was doing well, I did my job and my service was valued highly” , said Oruc.

The box of tools has since then grown to an online service platform for companies, a serious, well organised all-in-one platform. NGU Business isn’t just about telecom products and repairs, the Worktoolcenter was founded and the range of products has become more broad with protective clothes, work clothes, safety clothes and shoes, facility products, medical supplies for industry, healthcare and cleanrooms, (electrical) tools from different brands and much more.

Short lines with suppliers

Apart from good contact with clients, Oruc puts a lot of value into going about business respectfully with suppliers. “We often get deliveries directly from A-brand suppliers, without intermediaries. So, we have short lines with our partners in which we are able to switch quickly and make good agreements. For some suppliers we even set up a one-stop-shop in our building. For Bata we have gone even further due to the showroom for work and safety shoes, call it another flagship store” says Oruc. “We can keep adding different product ranges to the one-stop-shop. At ASML we were even able to set up an inhouse shop. With this we can directly offer services products to the colleagues of ASML.”

But how do you make the jump from repairing phones to the introduction of a platform? “I’m always thinking about ways in which I can help my clients. I do this by listening well and discovering the different needs and wishes in the market. That is why the online platform was founded. Originally in a small format, the basics. And then we kept adding features to the basics. Exactly what the client asks for. Like this, the platform is constantly evolving. Combine this with our service and then you’ll see: a happy client.”

For the development of the platform Oruc works with fixed developers. How does he then know what has to be improved? “I have a broad network of partners that know the big Telecom and Infra companies well. They know exactly where the problems are for clients. That’s where we come in, by constantly improving the next step and offering this to our clients. Through our ambitious and professional approach, companies know where to find us. For me, it’s a good approach!”